Humans crave new information | USC
Posted on March 16, 2008 by Colin
The human brain sees new information in ways not dissimilar to a drug. Fascinating yet quite understandable conclusions from Irving Biederman, a neuroscientist at the University of Southern California.
In other words, coming across what Dr. Biederman calls new and richly interpretable information triggers a chemical reaction that makes us feel good, which in turn causes us to seek out even more of it. The reverse is true as well: We want to avoid not getting those hits because, for one, we are so averse to boredom.… … …
A group of Stanford University researchers, for example, recently found
gender differences in the brains of computer gamers. Males showed more
neural firings, suggesting that they were physically experiencing the
game in a manner different from women.
Filed under: web lifestyle
